Author: Christopher Nicak

Christopher Nicak

Sustainable Business Practices in a Changing Economy for Driving Innovation and Growth

Amid mounting apprehensions regarding climate change, dwindling resources, and societal accountability, businesses of all sizes are swiftly acknowledging the significance of embracing sustainability. These practices not only foster innovation and cut costs but allure eco-conscious consumers. In the following article, Chris Nicak delves into the burgeoning trend of sustainability within the corporate realm and its far-reaching implications on economic expansion.

The Rise of Sustainability in Business

Sustainability has transitioned from a niche concept to a mainstream business imperative, driven by a growing awareness of environmental and social issues among consumers, investors, and regulators. Businesses across various industries are embracing sustainability as a core value, integrating environmental, social, and governance considerations into their operations, supply chains, and corporate strategies.

Benefits of Sustainable Practices

The adoption of sustainable practices offers numerous benefits for businesses, including:

  • Innovation and Competitive Advantage: Embracing sustainability fosters innovation by encouraging companies to develop new products, services, and business models that minimize environmental impact and address societal needs. Companies that lead in sustainability often gain a competitive advantage, attracting environmentally conscious consumers and investors who prioritize ethical and sustainable brands.
  • Cost Reduction and Efficiency: Eco-friendly practices can lead to significant cost savings through improved resource efficiency, waste reduction, and energy conservation. By optimizing processes and adopting renewable energy sources, companies can lower operational expenses and enhance profitability while reducing their environmental footprint.
  • Risk Mitigation and Resilience: These initiatives help businesses mitigate risks associated with environmental regulations, supply chain disruptions, and reputational damage. By proactively addressing economic challenges, companies can enhance resilience and adaptability in the face of changing market conditions and regulatory requirements.
  • Enhanced Brand Reputation and Customer Loyalty: Demonstrating a commitment to eco-friendliness enhances brand reputation and fosters customer loyalty. Consumers are increasingly seeking out products and services from companies that align with their values and prioritize environmental and social responsibility. By communicating their efforts transparently, businesses can build trust and loyalty among environmentally conscious consumers.

Key Strategies for Adopting Sustainable Practices

To effectively integrate ethical business practices into their operations, businesses can consider the following strategies:

  • Setting Clear Sustainability Goals: Establishing measurable sustainability goals and targets is essential for guiding strategic decision-making and tracking progress over time. Companies should define specific objectives related to reducing carbon emissions, conserving resources, promoting diversity and inclusion, and supporting community engagement.
  • Investing in Renewable Energy and Green Technologies: Transitioning to renewable energy sources such as solar, wind, and hydroelectric power can significantly reduce a company’s carbon footprint and energy costs. Investing in energy-efficient technologies and practices, such as LED lighting and smart building systems, further enhances resource efficiency and sustainability.
  • Implementing Sustainable Supply Chain Practices: Collaborating with suppliers to promote green energy sourcing, ethical labor practices, and responsible production methods is critical for ensuring the integrity of the supply chain. Companies can leverage tools such as life cycle assessments and supplier audits to identify areas for improvement and drive positive change throughout the supply chain.
  • Engaging Stakeholders and Building Partnerships: Engaging with stakeholders, including employees, customers, investors, and communities, is essential for building support and momentum around sustainability initiatives. Collaborating with like-minded organizations, industry associations, and non-profit groups can amplify impact and drive collective action toward shared sustainability goals.


Sustainability is no longer just a moral imperative—it is a strategic imperative for businesses seeking long-term success and resilience in a rapidly changing economy. By embracing sustainable practices, companies can drive innovation, reduce costs, mitigate risks, and enhance their brand reputation while contributing to a more sustainable and equitable future for all. As businesses continue to navigate the challenges and opportunities of a changing economy, sustainability will remain a guiding principle for driving positive change and unlocking new opportunities for growth and prosperity.

Economic Trends to Watch in 2024

Several months into the new year, the global economy is poised at a critical juncture, shaped by a myriad of factors ranging from geopolitical tensions to technological advancements. In this article, Chris Nicak delves into the key economic indicators and trends that are likely to define the trajectory of global markets in 2024, providing insights and analysis to help investors, businesses, and policymakers navigate the turbulent landscape.

GDP Growth Projections

One of the most closely watched economic indicators, Gross Domestic Product (GDP) growth, provides a measure of a country’s economic performance. In 2024, economists anticipate a mixed outlook for global GDP growth, with emerging markets such as India and China expected to lead the way with robust expansion fueled by strong domestic demand and infrastructure investment.

However, developed economies, including the United States and European Union, may face headwinds due to lingering effects of the COVID-19 pandemic, supply chain disruptions, and geopolitical uncertainties.

Inflation Rates

Inflation, the rate at which the general level of prices for goods and services rises, is another critical factor influencing economic stability and consumer purchasing power. In 2024, economists will closely monitor these rates amid concerns about rising commodity prices, supply chain bottlenecks, and accommodative monetary policies. Central banks, including the Federal Reserve and European Central Bank, may face the delicate task of balancing inflationary pressures with the need to support economic recovery, potentially leading to adjustments in interest rates and monetary policy measures.

Employment Patterns

Employment dynamics play a pivotal role in shaping economic trends and consumer confidence. This year, labor markets are expected to continue their recovery from the pandemic-induced downturn, with job creation and workforce participation rates varying across regions and industries.

Technological advancements, including automation and artificial intelligence, may reshape the nature of work, leading to increased demand for skilled labor and digital literacy. Additionally, policymakers will grapple with challenges related to labor market disparities, wage growth, and workforce reskilling initiatives to foster inclusive economic growth.

Global Trade and Supply Chains

The intricately interconnected nature of global trade and supply chains has come under scrutiny in recent years, highlighted by disruptions caused by the COVID-19 pandemic, trade tensions, and geopolitical conflicts.

In 2024, businesses will continue to reassess their supply chain strategies, seeking to enhance resilience, diversify sourcing, and mitigate risks associated with geopolitical uncertainties and natural disasters. Moreover, technological innovations, such as blockchain and digital platforms, may play a pivotal role in streamlining supply chain operations and enhancing transparency and traceability.

Sustainable Investing

The growing emphasis on sustainability factors is reshaping investment strategies and corporate decision-making worldwide. This year, sustainable investing is expected to gain further momentum, driven by increasing awareness of climate change, social inequality, and corporate responsibility.

Investors are increasingly scrutinizing companies’ ESG performance and disclosures, influencing capital allocation decisions and shaping corporate practices. Moreover, regulatory initiatives and investor activism may accelerate the adoption of sustainable business practices and accountability standards across industries.


In closing, 2024 promises to be a pivotal year for the global economy, characterized by a complex interplay of economic, geopolitical, and societal forces. As stakeholders navigate the uncertainties and opportunities of the year ahead, it is imperative to remain vigilant, adaptable, and informed about key economic indicators and trends shaping global markets. By staying abreast of developments in GDP growth, inflation rates, employment patterns, global trade, and sustainable investing, businesses, investors, and policymakers can position themselves strategically to seize opportunities and mitigate risks in an ever-changing economic landscape.

Mastering the Art of Pitching to Investors: A Strategic Approach from Christopher Nicak of Kentucky

In the dynamic world of startups and entrepreneurship, securing investment is a pivotal milestone that can catapult a fledgling company into the realm of success. However, the journey from innovative concepts to funded venture is fraught with challenges, the most daunting of which is the investor pitch. This critical presentation is not merely a discussion about numbers and forecasts; it is a narrative that combines your vision, the market potential, and the prowess of your team. Christopher Nicak of Kentucky, an experienced entrepreneur, business development professional, and economist, explains that crafting a pitch that resonates with potential investors requires a strategic approach, blending compelling storytelling with detailed financial insight. This comprehensive guide delves into the nuances of creating an engaging pitch, employing storytelling techniques, and presenting financial forecasts that build confidence in your vision.

Know Your Audience

The first step in crafting an effective pitch is understanding the perspectives and interests of your potential investors. Investors come with varied backgrounds, investment philosophies, and interests. While venture capitalists might seek rapid growth potential and scalability, angel investors could be more inclined toward the team’s passion and the product’s societal impact. Tailoring your pitch to match the investment criteria and the thematic interest of your audience can significantly elevate your chances of making a memorable impression.

Crafting a Structured and Compelling Pitch

A meticulously structured pitch ensures that your presentation flows logically and covers all critical aspects of your business. Below is a more detailed outline to guide your preparation:

• Introduction: Setting the Stage
Begin with an anecdote, a startling statistic, or a question that immediately grabs attention. This opening should not only hook your audience but also seamlessly transition into the problem you aim to solve.

• Problem Statement: Highlighting the Need
Articulate the problem with precision and depth, demonstrating your deep understanding of the issue at hand. This part should resonate with the audience, making them acknowledge the problem’s existence and scale.

• Your Solution: Unveiling the Innovation
Here, present your product or service as the hero that addresses the identified problem. Focus on your unique value proposition, detailing what sets your solution apart from existing alternatives. Use simple, jargon-free language to ensure clarity and accessibility.

• Market Opportunity: Quantifying the Potential
Provide a comprehensive analysis of the market size and growth potential, supported by credible sources and research. Detailing your target market segments and explaining how you plan to capture and expand your market share demonstrates strategic thinking and scalability potential.

• Business Model: The Path to Profitability
Clarify how your business will generate revenue, explaining your pricing strategy, cost structure, and any partnerships or sales channels you intend to leverage. This section reassures investors of your venture’s financial viability.

• Go-to-Market Strategy: Capturing the Market
Outline a concrete plan for market entry and customer acquisition. Highlight your marketing strategies, sales plans, and any competitive advantage that will facilitate market penetration.

• Financial Forecast: Demonstrating Financial Acumen
Present detailed financial projections, including revenue, costs, cash flow, and profitability over a specific period. Be prepared to discuss the assumptions behind your forecasts, showing a realistic yet optimistic outlook.

• The Team: Showcasing Your Human Capital
Investors invest in people as much as they do in ideas. Highlight the skills, experience, and passion of your team members. Demonstrating a diverse and competent team can significantly boost investor confidence.

• Current Status and Milestones: Tracking Progress
Share your achievements to date, including any prototypes developed, partnerships secured, or customer feedback obtained. Outline future milestones and how the investment will help achieve them, showcasing your strategic direction and execution capability.

• The Ask: Clarifying Investment Needs
Conclude with a clear and concise request for investment, specifying the amount needed and how it will be utilized. Outline the proposed terms and what investors will receive in return, whether equity, debt, or a convertible note.

Employing Storytelling to Connect and Persuade

A compelling narrative can transform your pitch from a mere presentation to a captivating story that investors want to be part of. Use the following storytelling techniques to strengthen your pitch:

  • Personalize the Problem: Share personal experiences or stories from potential customers to make the problem more relatable and urgent.
  • The Vision Story: Craft a narrative around the inception of your idea, the journey so far, and the vision for the future. This not only adds depth to your pitch but also showcases your passion and commitment.
  • Success Stories: If applicable, share stories of early successes, customer testimonials, or pilot studies that validate your business model and market need.

Financial Forecasting with Precision

Your financial forecast should be a balance between optimism and realism, grounded in thorough research and reasonable assumptions. Include sensitivity analyses to show how changes in the market or costs might affect your projections. Demonstrating a command over the financial aspects of your business plan instills confidence in your ability to manage the venture’s finances effectively.

Practice, Feedback, and Adaptation

Rehearse your pitch in front of varied audiences to refine your delivery and messaging. Seek constructive feedback and be open to making adjustments. Moreover, prepare for a range of questions from investors, ranging from operational details to strategic decisions, and practice your responses to ensure clarity and confidence during your pitch.

Mastering the art of pitching to investors is a critical skill for entrepreneurs aiming to turn their visions into successful ventures. By understanding your audience, structuring your pitch for impact, employing effective storytelling, and showcasing detailed financial acumen, you can significantly enhance your appeal to potential investors. Remember, your pitch is not just about securing funding; it’s about building relationships and convincing others to believe in your vision as much as you do. With thorough preparation and strategic execution, you can navigate the investment landscape with confidence and poise.

Sustainable Technology in Business: Promoting Eco-Friendly Practices

Christopher Nicak of Kentucky

In an era where environmental sustainability is of paramount importance, businesses are increasingly turning to sustainable technology as a means to reduce their ecological footprint and promote eco-friendly practices. This blog from Christopher Nicak of Kentucky explores the ways in which innovative technologies are being leveraged to achieve sustainability goals in the business sector.

  1. Green Computing: In modern-day office environments, a significant amount of energy is consumed by computers and servers. This energy consumption is not only responsible for a considerable portion of electricity bills but also contributes significantly to greenhouse gas emissions, which is a major environmental concern. However, one of the solutions to this problem is green computing, which involves using energy-efficient computers and servers. By adopting energy-efficient computing practices, offices can significantly lower their energy consumption and reduce their carbon footprint. This means not only cost savings but also a contribution towards a greener planet.
  2. Renewable Energy Sources: As the world becomes increasingly conscious of the impacts of greenhouse gas emissions on the environment, more and more businesses are embracing renewable energy sources such as solar and wind power. By transitioning away from traditional energy sources, companies can not only reduce their carbon footprint, but also enjoy long-term cost savings and increased energy independence. This is particularly true for businesses that consume large amounts of energy, such as manufacturing facilities and data centers. Overall, renewable energy investments are a smart move for businesses looking to both reduce their environmental impact and improve their bottom line.
  3. Smart Building Technologies: IoT-enabled smart building solutions are helping businesses optimize energy use. From automated lighting systems to intelligent HVAC control, these technologies ensure efficient operation of commercial spaces.
  4. Waste Reduction through Technology: Innovations in waste management, including recycling technologies and digital platforms for waste tracking, are helping businesses minimize waste production and promote recycling and reuse.
  5. Sustainable Supply Chain Management: Blockchain and other digital tools are being used to create transparent and sustainable supply chains, ensuring that products are sourced responsibly.
  6. Eco-friendly Manufacturing Technologies: Advances in manufacturing technology are enabling businesses to reduce waste, conserve resources, and minimize harmful emissions during production processes.
  7. Remote Work Technologies: The rise of remote work technology reduces the need for commuting, thereby decreasing transportation-related emissions. Virtual collaboration tools have made remote work more feasible and environmentally friendly.
  8. Challenges and Future Outlook: The integration of sustainable technology in business operations has emerged as a crucial aspect in combating environmental degradation and promoting sustainable development. Although the adoption of eco-friendly technologies poses several challenges, including high initial investment costs and the need for skilled personnel, the long-term benefits are immense and unequivocal. Sustainable technology not only helps to reduce greenhouse gas emissions, but it also improves energy efficiency and reduces operational costs. Furthermore, it enhances the reputation of the business and its brand image, thereby attracting eco-conscious customers and investors. As we move towards a more sustainable future, we can expect to see a surge in technological innovation and a widespread adoption of sustainable technologies in various industries, including manufacturing, transportation, and energy production.

In conclusion, sustainable technology is not just an environmental imperative but also a strategic business decision. By embracing these technologies, businesses can play a crucial role in building a more sustainable future while also reaping the benefits of increased efficiency and cost savings.

The Impact Of Artificial Intelligence On Labor Markets: Challenges And Opportunities

Christopher Nicak

Since its introduction to the world in the 1950s, artificial intelligence (AI) has drastically altered the lives of humanity with its touch in virtually every aspect. In its latest transformation, AI has become a topic of debate and scrutiny as software programs like ChatGBT and Bard take center stage.

With AI’s relevance, popularity, and ease of use, AI has become all the talk in the job market. Christopher Nicak discusses below the impact of AI on labor markets, the challenges they pose, and the opportunities that come along.

Challenges of Artificial Intelligence on the Job Market

AI’s presence in the job market cannot be denied as many workers worry about its impact. This section will discuss the challenges that AI poses in the current job market.

Job Displacement

In everyday society, companies are constantly working on ways to increase profit which often means cutting down labor costs. In a recent report by investment bank Goldman Sachs, 300 million full-time jobs can be impacted by AI and automation.

Job displacement concerns are already a worry for workers as AI becomes more common. In areas like grocery stores and shopping malls, robots and new automated machines are already replacing the manual labor of cashiers and store associates.

With the newest evolution of AI, more workers are also feeling the pressure of being replaced. From writing essays to creating graphic images in seconds, language models like ChatGBT and Bard boast a service that is incomparable in terms of swiftness. To reduce the cost of workers, companies may think of utilizing these software programs instead of hiring writers, graphic designers, and more.

Shifts In-Demand Skills

Skills that were once deemed important and necessary may no longer be relevant in today’s society as industries shift towards automation.

Take customer service for example. In the past, restaurant industries and retail strove to provide customers with hospitable service to create a warm, welcoming atmosphere. However, with the increased number of consumers choosing speed and efficiency over hospitality, many brands are choosing to forgo the human experience of providing customer service and instead choose an automated approach.

Opportunities of Artificial Intelligence on the Job Market

While the threats to the job market from AI are apparent, economists suggest there are opportunities in which AI and workers can work harmoniously. Below are some of the ways AI can improve work environments.

Increased Efficiency

By replacing mundane, repetitive tasks with AI, workers may have the ability to work on higher-level tasks, which in turn, increases productivity.

Take human resources, for example. Instead of looking through piles of resumes for a role, recruiters can automate part of the search by having AI look through the resumes for keywords and skills. With the time saved, recruiters can focus more on the more humanistic part of the search such as interviewing the candidates.

Christopher Nicak

Emergence of New Opportunities

While some industries may fall due to AI, new opportunities may also arise as a response.

This can already be seen today with several industries’ responses to ChatGBT and Bard. For publishers and teachers, works created by AI pose a large threat as submitted works may not be authentic. In response to this issue, software programs like Winston Ai and have been created or evolved to detect works created by AI, easing worried editors and teachers who may have struggled with identifying such work.

Additionally, in the healthcare and medicine industry, AI’s ability to analyze large amounts of data has proven to be a valuable tool. In the 2022 Innovaccer’s study of “Healthcare’s Data Readiness Crisis” conducted by Morning Consult, researchers found nearly 60% of US health executives believe AI would be effective in improving clinical outcomes. This may result in the rise of more AI software specifically designed for the healthcare and medicine industry.

In Conclusion

AI has transformed the job market and is predicted to only continue to do so. With that, companies and workers must be prepared to embrace the challenges and opportunities that follow.

So, where will AI go next? Only time will tell which industries it decides to shake up next.

How Economists Predict and Analyze Future Trends

Chris Nicak

Since most economists failed to predict the 2007-2008 financial crisis (i.e., the worst one since the 1930s), people would be forgiven for thinking experts aren’t fantastic at crisis prediction. In fact, Richard Bookstaber in The End of Theory, went as far as saying traditional working methods aren’t up to the task of predicting crises. He may be right, but that doesn’t mean the approaches aren’t useful for determining future trends and smaller fluctuations.

Chris Nicak explains that industry participants use various indicators and resources to determine how the market will shift within a predetermined period.

Economic Forecasting Models

Analysists use four models when forecasting economic trends — casual, qualitative, and examining time series.

In casual models, economists use regression analysis or multiple regression, determining the future by affirming a relationship between data sets gleaned from the near past.

Qualitative methods, however, include cross-referencing macroeconomic data, surveys, and other techniques for the desired result.

Economists who conform to a time series model try to figure out growth by identifying trends and confirming moving averages.

Sometimes, professionals combine these models to acquire a consensus forecast, which involves a myriad of professionals working on different sections until they bring their findings together.

Economic Forecasting Techniques

Like models, forecasting techniques come in several forms, including:

  • Consumer behavior — Here, economists seek to outline demand and supply levels, changing patterns/trends of consumer choices, consumer confidence, consumption levels, demographic trends, and purchasing power. This is particularly useful for resource and production planning, alongside designing marketing strategies.
  • Financial market — Stock and asset prices, exchange rate changes, and bond yields ensure financial institutions/banks design investment portfolios with maximum ROIs yet minimal risks.
  • Macroeconomic forecast — Economists look at GDP growth, inflation rates, and job opportunity expansions so central banks can make strategic decisions.
  • Industry/sector forecasting — They evaluate/estimate the industry trends and financial condition to boost sales, investment opportunities, and employment within one industry or niche.
  • International economic forecasting — Analysists look at the impact of international trade on domestic markets to figure out where it’s headed.

Resources for Economic Predictions

Economists don’t do this alone. Instead, they utilize various publications and resources to ensure acquire as much data as possible for use with the above models and techniques.

These include but aren’t limited to:

Chris Nicak

Indicative Weekly Data Reports

The Department of Labor releases the Unemployment Insurance Weekly Claims Report each week for economists to analyze whether unemployment filings are rising. If they are, the economy is weakening.
Typically, they’re considered on a four-week moving average basis, but there’s innate bias with this report — contract employees, self-employed individuals, and part-time workers who lose their job aren’t eligible for benefits, and thus, aren’t included.

Indicative Monthly Data Reports

Referred to as “housing starts,” the Department of Housing and Urban Development’s Monthly New Residential Construction report outlines building permits issued, completions, and starts. It’s a leading indicator as construction activity often picks up during the early stages of the business expansion cycle.
The National Association of Realtors also releases the Existing-Home Sales report so economists can establish demand.

Together, these reports allow professionals to confirm he overall health of the housing sector for thorough economic predictions.

The Relevance of Behavioral Economics in Understanding Human Decision-Making

Chris Nicak

Compared to topics in art, literature, music, and fashion, where it’s expected to have different tastes, the realm of math and numbers tends to seem more objective. But what about economics? Why can people see the same facts and figures and still make such different economic choices?

Behavioral economics uses insights from the psychology of human behavior to explain how and why certain financial decisions are made, especially when they deviate from the rational response to an economic model. Additionally, it accounts for how factors such as context, experience, identity and “fitting in” impact our economic decisions.

So, in spite of all the numbers, analysis and statistics involved, these choices are far from “objective.” Chris Nicak looks at how the psychology of behavioral economics plays into human decision-making.

Behavior and Spending

Combining tools from the social sciences and psychology, behavioral economics seeks to explain why people make decisions that don’t align with the rational choices predicted to benefit them the most in the long run.

Whereas traditional economics works with the assumption that people are rational actors who perform calculations based on known information and then choose the most self-serving option available, behavioral economics takes a more real-world approach to examining human behavior.

In the hypothetical world, strictly rational actors operate under ideal conditions, free of time constraints, outside influences, personal preferences and values.

In the real world, however, decision-making conditions are far from ideal, and not everyone acts rationally or with concern for only their own personal interests.

Influencing Factors

In an inherently unpredictable world, every human decision is made on the basis of incomplete information, personally-biased perceptions, relevant constraints and the decisions and intentions of other actors.

People are also not perfectly rational creatures and often fail to consider a decision’s long-term consequences before acting in their immediate and potentially temporary interests. In many cases, these ill-considered decisions turn out to be “irrational” in that they don’t yield the ideal self-serving outcome.

These are some of the key principles in the field:

  • Bounded rationality: Decision-makers are unable to see the complete picture of all contextually relevant information
  • Option accessibility: Things that come to mind quickly, are already in sight or seem easily attainable are more likely to be chosen
  • Cognitive biases: Whether or not they recognize it, people are often influenced by logo designs, brand names and mission statements that may or may not be relevant to the decision at hand but nonetheless impact their choice
  • Herd mentality: What others appear to be doing often prompts a decision-maker to “follow the crowd” by simply making the same choice
  • Heuristics: People tend to make decisions using mental shortcuts based on their previous experiences and ingrained beliefs
  • Loss aversion: Some find losing more painful than they find winning rewarding and therefore are more likely to choose whichever option is less likely to incur a loss
  • Sunk-cost fallacy: Individuals are more likely to continue investing in a poorly performing or fated project simply because of the investment they have already made
  • Mental accounting: People tend to perceive their resources and their ability to use those resources differently depending on their circumstances at the time
Chris Nicak

The Importance of Behavioral Economics

Being able to understand and apply the principles of behavioral economics comes with many advantages. In market trading, being aware of how and why others might act impulsively can help prudent investors make decisions about where to direct their money.

Companies can also benefit from by applying these tactics to their marketing and pricing strategies. By seeking to understand how consumers perceive certain packaging, branding and advertisements, production companies can gain a better idea of how to adjust their strategies to increase the appeal, and therefore the sales, of their product.

An example of how production companies wield behavioral economics to their advantage is how cereal companies often use colorful boxes and animal mascots to increase the appeal of their product, especially for children.

Retail sellers may also use these insights to predict which product placements, price adjustments and promotion techniques will yield the highest number of sales. For example, putting chips and dips together in an aisle may increase the likelihood of people buying both together.

Another example is how retailers decide when certain products should go on sale, and by how much, in order to maximize sales without compromising on profits.

On the consumer end, understanding these selling strategies, as well as one’s own biases and propensity for irrational actions, can also decrease the chance of falling for a poor deal on account of an impulsive action.


As a blend of psychology and economics, behavioral economics attempts to explain why people make the financial decisions they do. It contributes to a more accurate understanding of the real-world economy than the idealized scenario used in traditional economics by examining how external actors, internal biases and contextual influences can impact a person’s decisions.

Understanding behavioral economics can benefit the producers of commercial goods by helping them predict what will appeal to consumers. It can also influence how retailers organize and market these products to maximize sales. Finally, by calling attention to their own tendencies and trends, behavioral economics can also help consumers become more financially prudent.